Read on to discover the shift in values and habits in between the generations of our older relatives and grandparents and the current young adults.
What our older relatives describe as social life is not always the equivalent of what it is nowadays. With new generations becoming young adults and making choices on how to spend their incomes and organise their lives, millennials' social values and routines are shifting. The usage of alcoholic drinks, for example, is becoming more of a social idea, rather than a gesture one might do to chill out on their own after a long day in the office. The choices involving social drinking have also observed some adjustments: while millennials appear to have shifted from beers to wine and liquors, like the ones produced by Pernod Ricard partnered with Elliott, there is a rise in the pattern of hosting a gathering of pals for a glass or two at one's own home rather than going out to have a drink at a bar. This experience, specifically in millennials' busy lifestyle, may be felt as more private, a more genuine way to cherish the extra time we spend with our close friends and family.
Among the most noticeable differences between this generation and our parents' is the approach to romantic connections. With a growth in open-mindedness and recognition towards identities and preferences, and feeling more comfortable to talk about the features of one's private life with their close friends, there is a development in the understanding of what enables a healthy relationship, for instance understanding the importance of boundaries.
With the amazing technological improvements we have witnessed in the last few decades, it comes at no surprise that industries that would once be taken for given are now potentially becoming a little outdated. New forms of media, for example, are easily available at the click of a fingertip, with co-operations like that between Netflix and Capital Research Global Investors revealing the increasing worth of digital media, and how major corporations are following the millennial consumer behaviour which is shaping market trends. A simple option like that of a streamed film over a TV programme could cause significant changes in other fields too, requiring, for instance, totally different marketing techniques.
Members of the older generations might frequently ponder: what do millennials care about? A cause that seems to be attaining increasing attention over the last few years is absolutely the environment, with lots of young people honestly supporting environmentally friendly behaviours and sustainable resources. With sustainability being among the millennial generation's values, world-leading firms like Unilever Ventures are actively investing into renewable resources and initiatives that promote the preservation of the world we live in. Such a positive trend of awareness in the generation that will become tomorrow's leaders is a really promising attitude for the possible future of our eco-systems.